MALMÖ

Conceptual corporate identity for
Swedish post-industrial city, Malmö

the brand identity

Malmo is a cultural and post-industrial hub that is recognised for its young population, creativity, diversity and environmental innovations.
This identity communicates this change through the colourful ö and represents the main aspects of Malmo today as well as referencing
its industrial past through structural lines within the logotype.

the process

To create images for the business card I laser cut the logo type in plywood, painted and shot the letters in a studio setting.
This distinguished style of imagery further enhances the brand identity.