Paula Aubrey
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re:ply

re:ply

 

re:ply is a sustainable skateboarding brand, established in 2014. As a partner, sole art director and designer, re:ply is my ongoing passion project. I created the brand identity, produce and strategise communications, and design board graphics.

 
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THE BRAND IDENTITY

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RE:DECKORATE

We collaborated with a team of 50 artists, graphic designers, printmakers and photographers to create the re:deckorate exhibition
in Glasgow and London to raise funds for the skateboarding charity–SkatePal.

Artists were given the opportunity to design and create one of our recycled skateboards through their chosen media to represent the
concepts of “Freedom” “Community” or “Empowerment”. We choose these concepts as they are strongly represented within skateboarding
culture and form a huge part of the SkatePal ethos.

Through the two exhibitions, re:ply has raised over £10,000 for SkatePal.

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exhibition poster

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ONLINE COMMUNICATION

I art-direct and create social media content for the brand including photography, gifs, images and videos.